Sustainability and the Travel Industry – Think Before You Go
When you plan a trip, you probably focus on how long you’ll stay in each location, what sights to see, the food you’ll eat, what clothes you should pack, and so on. You probably don’t think about how traveling contributes to climate change and otherwise harms the environment, or how it impacts communities that might have a
Do Retail Customers Want More ESG in Their Shopping Carts?
Despite the blowback against environmental, social, and governance (ESG), studies consistently show that good ESG practices positively affect corporate profitability. But, as TriplePundit notes, it’s relatively easy to measure ESG-related cost savings (from things like improving energy efficiency or reducing employee turnover), but “assessing how sustainability efforts improve top-line growth is trickier.” In plain English, do
For Consumers Who Care About Sustainability, Do “Green” Labels Actually Mean Anything?
Consumer products companies allocate a good deal of time, attention, and money to incorporate environmental and social responsibility into their business practices. They also make claims about sustainability on their product labels, social media posts, and other marketing materials. Studies show that sustainability credentials matter to many consumers, in terms of overall perceptions about a
Consumers Reduce, Reuse & Recycle; EPR Programs Get Producers Involved
You are no doubt familiar with the choice between carrots and sticks (remember, these are metaphors, except for horses). In other words, when trying to bring about or prevent a particular behavior we can choose between rewards or penalties. Both approaches can work, although usually imperfectly, even when the potential reward or punishment is substantial
Customers Act Based on What They Like
As the saying goes, consumers vote with their wallets. Every time we go into a store, click “Add to Cart” when shopping online, pick a restaurant, use a rideshare app, or stay at a hotel, we are expressing a preference. Similarly, by avoiding a particular store, website, or service, we are saying, “I don’t like
